We’re all in this together: shared responsibility and incentive alignment in software development

Coworkers collaborating in front of a computer
Image by Lagos Techie

At any business where software is built, strategic decision-makers need to have a basic competence with technology and understand the principles of software development. This knowledge and understanding must be used by all decision-makers as they take an active role in software planning and development, not just those who write the software.

Despite how important this approach is, many companies that develop software for internal use are accustomed to separating “INFORMATION TECHNOLOGY” and “THE BUSINESS”, to the detriment of the company.

Dissolving these barriers and helping everyone actively participate in the development process can be the single biggest competitive advantage most companies have available to them. Producing value with software is hard, so being one of the rare companies that can do it will put you way ahead.

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